Digital Marketing Strategist — Delhi NCR, working worldwide

I turn campaign briefs into growth reports.

Hi, I'm Shivani — I plan, run and optimise SEO, paid and content campaigns for brands that want proof, not promises. Six years in, forty-plus campaigns deep, still obsessed with the number that moves after launch.

See the work Book a call
SB
Based in Delhi NCR · IST (UTC+5:30)

About me

Strategy first. Spreadsheets close behind.

I started out managing a single Instagram page for a friend's bakery, and watched a slow week turn around after one well-targeted boost. That was the hook — marketing that you can actually measure. Since then I've worked client-side and agency-side, running full-funnel campaigns for D2C brands, SaaS teams and a couple of stubborn local businesses who now rank on page one.

My approach is simple: understand the business before touching the ad account, set a target before the first post goes live, and report the number that matters — not the one that looks best in a screenshot.

  • 0+ campaigns launched
  • 0yrs in digital marketing
  • 0.2x avg. ROAS delivered
  • 0M+ ad spend managed (₹)

Skills

What I bring to the account.

A working toolkit, rated honestly — not everything is a 10, and I'd rather you knew that before the kickoff call.

Search & Paid Media

SEO & Technical Audits92%
Google Ads (Search / PMax)88%
Meta & Instagram Ads80%

Content & Lifecycle

Content Strategy85%
Email & CRM Flows78%
Copywriting70%

Analytics & Tools

GA4 & Looker Studio90%
A/B Testing & CRO75%
SQL for Marketers65%
Google Analytics 4 Google Ads Meta Business Suite SEMrush Ahrefs HubSpot Mailchimp Canva Looker Studio Hotjar

Services

How a project usually runs.

Four stages, in this order, every time — because skipping the audit to "just start posting" is how budgets get wasted.

01

Discover & Audit

A full teardown of your current site, funnel and channels — what's working, what's quietly leaking budget, and where the real opportunity is hiding.

  • SEO & site audit
  • Competitor scan
  • Analytics check
02

Strategy & Planning

A channel plan built around one target number, with budget, calendar and KPIs set before a single ad goes live.

  • Channel mix
  • Content calendar
  • KPI framework
03

Execute & Launch

Campaigns built, copy written, creative briefed and everything shipped on the schedule we agreed — no silent slippage.

  • Paid campaigns
  • Content production
  • Email flows
04

Optimise & Report

Weekly checks, monthly reporting in plain language, and a running list of tests — because launch day is the start, not the finish.

  • A/B testing
  • Monthly reporting
  • CRO

Selected work

A few campaign reports.

Real briefs, real numbers. Filter by channel to see the kind of work closest to yours.

SEO 2025

Terra & Loom — Organic Traffic Rebuild

Rebuilt site structure and content for a home-decor D2C brand stuck on page three for its core terms.

+164% organic traffic +38 keywords on page 1
Paid Media 2024

Northfield Skincare — Performance Max Launch

Restructured a scattered ad account into a single funnel-first Performance Max setup ahead of a festive sale.

3.6x ROAS −22% CPA
Social 2024

Kaaya Kitchens — Instagram Growth Sprint

A 90-day content and boosting plan for a cloud-kitchen brand launching in a new city with zero following.

0 → 24K followers 5.1% avg. engagement
Content 2023

Ledgerly — B2B SaaS Content Engine

Built an editorial calendar and gated-content funnel for a small-business accounting SaaS product.

+210% blog leads 1,140 email signups
SEO 2023

Bhati & Sons Furniture — Local Search

A local-SEO clean-up for a family furniture business across three showroom locations.

#1 for 6 local terms +91% map views
Paid Media 2022

Fitloop App — Install Campaign

A cross-platform UAC push ahead of a fitness app's Series A, optimised for trial-to-paid conversion.

42K installs −31% cost per trial

Contact

Send the brief.

Tell me about the goal, not just the deliverable — the more context I have, the faster I can tell you if this is a fit.